Amazon Echo Devices Now In Mainstream

The Amazon Echo and Dot have been getting alot of attention lately, and this week it has been getting even more intense.  First, Morgan Stanley reported that Amazon has sold more than 11 million Echo devices.  It should be noted that the vast majority of these were sold into the US market.  There were also several thousand sold into Germany and the UK, which are the three languages (US English, UK English, German) that Alexa supports.

From this information it can be inferred that about 9% of US households had an Echo before the holiday season, and also that these sales have probably brought in $900 million just in the fourth quarter, which relates to two percent of Amazon's sales.

TechCrunch also reported how Amazon Echo has become mainstream.  The article reports that more recent buyers of the Echo have been female.  At the same time, this coincides with the fact that more recent buyers of the device don't spend as much online as the early adopters.  This is considered a good sign, because it shows that buyers are not all just  techie males who usually are majority buyers of gadgets.  

One final insight is that the Dot was the most popular purchase, over the regular sized Echo.  This makes sense, as the price point is much less and with the addiitonal sale over the holiday it really became an incredible value.

 

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